DOES YOUR OFFICE ENVIRONMENT COMMUNICATE THE MESSAGE YOU INTEND? At New London, we continually update our office environment to display new and exciting products. In our lobby, shown above, and our break room, shown below, we’ve applied custom wall paper to the walls. Likewise, we showcase products we design and produce in-house as wall art throughout our halls and…
The Importance of Proofing in the Printing Process
Proof your printing project? Who has time for that? Well, you do, that’s who! It might just be the most important part of the project. We are all busy. At New London, we get it. Deadlines sneak up, we become overloaded on other important projects, and everyone is pulled in a hundred different directions these…
Deliver Unique (Haptic) Experiences with Printed Marketing
Experiences from unique printed marketing campaigns & collateral are more powerful, & long-lasting, than digital impressions. Whenever your team begins planning your next company marketing project, don’t forget the printed collateral! Printed campaign materials provide a unique opportunity to deliver more meaningful, longer-lasting connections with your audience. Research has shown that paper-based content offer a compelling advantage. Neuroscientists performed a study comparing the…
The Positive Impact of Thank You Cards in Business
…and Why You Should Handwrite Them The handwritten thank you card used to be considered modern etiquette. But mailing or delivering handwritten thank you cards has become less common in today’s business world. It is as though we have forgotten the significance of saying “Thank You.” The way we communicate says a lot about how we feel and…
ANNOUNCING NEW OWNERSHIP BY CEO, ERIC ROUNTREE
I am pleased to announce that I have bought our business from private equity. Our legal name is the same as our old name, New London Communications, LLC. But don’t worry, our clients and friends can still call us “New London.” We have survived many changes in the past 16 years since I joined the…
The Impact of Cross Media Campaigns
Recently, a client was seeking to improve traffic on their website prior to launching an ecommerce site in the new year. They wanted to encourage clients to purchase items from their online store. We brainstormed ideas and landed on beginning their strategy with an e-blast campaign to their existing clients on a bi-weekly basis. My client had excellent customer data,…
Announcing Our New Logo, Website & Email Addresses
Why MyNewLondon.com? An open letter from Eric Rountree, CEO Exciting changes are taking place here at New London in 2016! We have recently updated our website and email domain from newlondoncommunications.com to MyNewLondon.com. Our reasons for this change were two fold: • To shorten the keystrokes required to reach us! Our new URL requires 12…
2016 Promotional Trend Alert: Adult Coloring Books – Use for Events & Shows!
Do you have an adult coloring book? Although the trend evolved most recently with Scottish freelancer Johanna Basford in 2011 with “Secret Garden” a complex and hand-drawn book, it has grown internationally! From China to Brazil, and now the United States, adult coloring books have the reputation for relieving stress and reducing anxiety. Each of the…
What Do Haircuts and Die Cuts Have in Common?
OK, I admit it. I don’t go to a fancy salon to get my hair cut. I visit one of those walk-in places that charges under $20, and I take my chances on who will be available to cut my hair. Lucky for me, I have short, straight hair that pretty much does what I want…
How to Find the Right Printing Recipe
In our previous article, Recipe for Quality Printing, we discussed technology and capability – and how to determine your next production method. The easiest way to determine the best recipe for your next printing project is to speak with the Chef -or in this case, your Salesperson. Begin by asking questions about color science. Does your Salesperson or…