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When requesting a quote, what information do you need?

New London wants to make quoting your project as easy as possible. You can either upload a file with product description, quantity and basic project specifications and email us at or you can use our online from that covers all necessary information needed to properly quote your project.

Which format should be used when submitting files?

New London’s preferred method is a high-resolution PDF with crops and bleed, with fonts and images embedded, and with colors converted to CMYK. We can also accept files in Adobe Creative Cloud programs.

What is bleed and what is the recommended amount of bleed for printing?

Bleed is when the print area goes beyond the final trim line of the page thus allowing the final print to “bleed” off the edge of the page. Bleed helps ensure when your final piece is trimmed that no white from the paper will be present.

The recommended bleed is 1/8” (0.125) on all sides of the page or sheet.

What is the difference between RGB and CMYK?

RGB stands for Red, Green, and Blue. This scale is most commonly used in monitors, televisions, scanners, and digital cameras. CMYK is Cyan, Magenta, Yellow and Black.

When you combine all RGB light it creates white, whereas CMYK creates black. Subsequently, it is impossible for a printer to exactly reproduce a color that we see on our monitors. If possible, we recommend converting images/graphics in RGB to CMYK, so you can adjust any changes before files are provided to New London.

What is an acceptable resolution for images?

We prefer 300 dpi but will accept a minimum of 220 dpi.

*Please note that pictures/graphics pulled from the internet are often low resolution (typically 72 dpi or 96 dpi). Try to avoid this, as they will appear very pixilated when printed.

How long until I receive a proof of my job?

Digital proofs will typically be sent to you for approval within 1 business day of receiving your electronic files.

What do I need to provide for variable data projects?

We work with many types of data files, but CSV files are the safest bet. These are data files that have commas separating each field, and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields.

Complex projects may require other files, like images or additional data files. If you are unsure of what may be required for your particular project, give us a call and one our helpful account executives will be happy to assist you.

What is a “proof”?

A proof is a way to ensure that all your text is accurate and that everything is positioned according to your requirements. Typically, we will produce a proof which will be sent to you via email from your account executive or account manager. We can also produce a proof on your actual paper stock and either have that delivered to you or shipped for you to review. A physical proof can add additional time to your turnaround time.

Why do colors differ when using offset printing versus digital printing?

The ink and toner mediums are different for each press and can result in the printed piece having a slightly different result. Even though both types are printing CMYK, the rasterization processes are different, which can cause variations in color. In addition, if the file contains RGB elements, the different methods will produce varying results.

Are there different types of coatings? How do I know which is best for my project?

The primary coating choices are varnishes, aqueous coatings, and UV coatings. Each coating has its advantages and disadvantages. Choosing which one is right for you largely depends on what you are printing as well as what type of paper you are printing on.

Contact one of our account executives, or email us, to help you choose the best coating for your project.

What binding options does New London offer for multi-page projects?

  • Perfect binding: The outside edges of the pages are glued together to create a flat edge.
  • Saddle-stitch binding: Staples are used along the folds of the pages to bind them together.
  • Spiral binding: Wires in a spiral form are threaded through punched holes along the binding edge of the paper. This allows a document to lay flat while open.
  • Plastic comb binding: Similar to spiral binding but using a tubular plastic piece with teeth that fit through rectangular holes punched into the binding edge.
  • Three-ring binding: Holes are punched into the pages and fitted into a binder.
  • Case binding: Sewing the pages together and then attaching them to a hard cover.

Should I submit my pages in spreads or individual pages?

PDFs should always be submitted in individual pages in the order they’ll be read.

How long will it take for New London to complete my project?

Production times will vary widely depending on individual job specifications. 90% of our jobs are completed and shipped within 3 -5 business days after you have approved your final PDF proof, or physical proof if that has been requested.

If you have a tight deadline, please reach out to us, we would love to discuss your project and to assist you in reaching your project goals.

What types of Shipping Services do you offer?

We primarily ship with FedEx and UPS. If you have your own FedEx or UPS account number, we can ship directly from our warehouse with your shipping account number. If you are local to the Alpharetta, GA area, New London can also deliver completed jobs to you.

What is Direct Mail?

Direct Mail is a physical piece of mail or package that is sent “directly” to prospective customers to generate sales. Direct mail is especially effective when paired with other advertising to create multiple touchpoints in a campaign and can even point customers online with a QR code or URL.

How much is postage?

Printing quotes do not include postage. Postage rates will be calculated based on your selections and after your list is processed. The total cost will be emailed to you before your piece is mailed. Rates will vary depending on size and quantity of your mailing project. Standard and First-Class rates are available.

Do you offer kitting?

Yes, a large portion of the work we perform involves the production of multiple pieces of marketing collateral (brochures, letters, promotional items, apparel, etc.) consolidated into a kit to be either delivered directly to our client’s sales team, their customers or entered into our warehouse for fulfillment.