Proof your printing project? Who has time for that? Well, you do, that’s who! It might just be the most important part of the project. We are all busy. At New London, we get it. Deadlines sneak up, we become overloaded on other important projects, and everyone is pulled in a hundred different directions these…
The Impact of Cross Media Campaigns
Recently, a client was seeking to improve traffic on their website prior to launching an ecommerce site in the new year. They wanted to encourage clients to purchase items from their online store. We brainstormed ideas and landed on beginning their strategy with an e-blast campaign to their existing clients on a bi-weekly basis. My client had excellent customer data,…