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“Which Font Should We Choose For Our Project?”

“Which Font Should We Choose for Our Project?”

This is a common question we hear from clients today. Within this article are a few tips and resources to help you determine the right font for your project. “90% of design is typography. And the other 90% is whitespace.” – Jeffrey Zeldman, “The Year in Design”  Is your font choice unique? Are you combining multiple fonts, attributes or colors to…

Deliver Unique (Haptic) Experiences With Printed Marketing

Deliver Unique (Haptic) Experiences with Printed Marketing

Experiences from unique printed marketing campaigns & collateral are more powerful, & long-lasting,  than digital impressions. Whenever your team begins planning your next company marketing project, don’t forget the printed collateral!  Printed campaign materials provide a unique opportunity to deliver more meaningful, longer-lasting connections with your audience. Research has shown that paper-based content offer a compelling advantage. Neuroscientists performed a study comparing the…