This is a common question we hear from clients today. Within this article are a few tips and resources to help you determine the right font for your project. “90% of design is typography. And the other 90% is whitespace.” – Jeffrey Zeldman, “The Year in Design” Is your font choice unique? Are you combining multiple fonts, attributes or colors to…
Deliver Unique (Haptic) Experiences with Printed Marketing
Experiences from unique printed marketing campaigns & collateral are more powerful, & long-lasting, than digital impressions. Whenever your team begins planning your next company marketing project, don’t forget the printed collateral! Printed campaign materials provide a unique opportunity to deliver more meaningful, longer-lasting connections with your audience. Research has shown that paper-based content offer a compelling advantage. Neuroscientists performed a study comparing the…
Announcing Our New Logo, Website & Email Addresses
Why MyNewLondon.com? An open letter from Eric Rountree, CEO Exciting changes are taking place here at New London in 2016! We have recently updated our website and email domain from newlondoncommunications.com to MyNewLondon.com. Our reasons for this change were two fold: • To shorten the keystrokes required to reach us! Our new URL requires 12…
2016 Promotional Trend Alert: Adult Coloring Books – Use for Events & Shows!
Do you have an adult coloring book? Although the trend evolved most recently with Scottish freelancer Johanna Basford in 2011 with “Secret Garden” a complex and hand-drawn book, it has grown internationally! From China to Brazil, and now the United States, adult coloring books have the reputation for relieving stress and reducing anxiety. Each of the…