Things to consider when creating or “re-creating” a BRAND… not a logo a brand. What’s the difference? The logo is just the tip of the iceberg when it comes to your company’s branding. Brand refers to all the customer touch-points – any printed collateral (pocket folders, brochures), any promotional items (coffee mugs, tote bags), and…
“Which Font Should We Choose for Our Project?”
This is a common question we hear from clients today. Within this article are a few tips and resources to help you determine the right font for your project. “90% of design is typography. And the other 90% is whitespace.” – Jeffrey Zeldman, “The Year in Design” Is your font choice unique? Are you combining multiple fonts, attributes or colors to…
Deliver Unique (Haptic) Experiences with Printed Marketing
Experiences from unique printed marketing campaigns & collateral are more powerful, & long-lasting, than digital impressions. Whenever your team begins planning your next company marketing project, don’t forget the printed collateral! Printed campaign materials provide a unique opportunity to deliver more meaningful, longer-lasting connections with your audience. Research has shown that paper-based content offer a compelling advantage. Neuroscientists performed a study comparing the…
The Positive Impact of Thank You Cards in Business
…and Why You Should Handwrite Them The handwritten thank you card used to be considered modern etiquette. But mailing or delivering handwritten thank you cards has become less common in today’s business world. It is as though we have forgotten the significance of saying “Thank You.” The way we communicate says a lot about how we feel and…