Promotional products give you the most BANG for your buck when it comes to your advertising needs. Getting your information in the hands of potential customers is what it’s all about, and nothing does the job better than promotional products.
Studies have shown the promotional products outlast most any type of advertising, such as classified ads, radio commercials and TV spots, and have the ability of staying visible to your customers for years to come. Best of all, there are 1000’s of unique promotional products to choose from, and price ranges to meet any financial plan. Whether your budget is $100 or $100,000, New London Communications has a vast array of products for you to choose from to accommodate your needs.
How do you choose the right promotional product? Sometimes a little creativity is in order, but at other times, it’s best to stick with what’s tried and true. These promotional items have been found to be effective time and time again.
Top 5 Most Effective Promotional Items
#1 Logo Apparel
Any person wearing a T-shirt or Polo that bears your company name and logo is a walking advertisement for your services. But if you decide to go with promotional shirts, remember that quality counts. Customers won’t bother to wear a thin, flimsy, low-quality shirt, and if nobody wears it, it’s a waste of money.
Instead choose a high-quality shirt made from thick, soft cotton fabric that will hold up after many trips through the washing machine. Many customers will wear a shirt that’s soft, thick and comfortable no matter what logo appears on the front, so choose your shirts wisely.
Logo pens for marketing purposes may be common, but that’s because they’re so effective. If you have a small marketing budget but still want to provide a promotional product your customers will enjoy, a quality promotional pen is the answer. For maximum impact, choose a good quality pen that writes great and will last a long time.
A latex balloon may be one of the cheapest promotional items available, but it can still be a great choice. The Economist, for example, has used this particular item to spectacular effect. Balloons will delight your customers’ young children or grandchildren, and perhaps help to cement their loyalty when they get older.
#4 USB Sticks
Thumb drives are kind of like pens — everyone seems to need them. Unlike pens, however, they’re a little harder to come by in a pinch. Think back to the last time you needed a USB stick in a hurry — was there one handy? Probably not, right?
A USB thumb drive attached to a keychain will definitely come in handy sooner or later. Whether it’s your customer or one of his or her friends or acquaintances using the thumb drive, he or she will be sure to spot your company logo on the side.
#5 Reusable Shopping Bags
More and more shoppers are shunning disposable plastic bags in favor of eco-friendly reusable shopping bags. Just like a T-shirt, these bags are seen by a fairly large audience — anyone who sees the bearer shopping for or carrying his or her groceries. If you’d like your company to be seen as socially responsible, reusable shopping bags bearing your company name, logo and contact information are the way to go.
Stay tuned for 5 More Popular Promotional Products!