THE BLOG

Deliver Unique (Haptic) Experiences with Printed Marketing

Experiences from unique printed marketing campaigns & collateral are more powerful, & long-lasting,  than digital impressions. Whenever your team begins planning your next company marketing project, don’t forget the printed collateral!  Printed campaign...

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The Positive Impact of Thank You Cards in Business

 …and Why You Should Handwrite Them The handwritten thank you card used to be considered modern etiquette. But mailing or delivering handwritten thank you cards has become less common in today’s business world. It is as though we have forgotten the...

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ANNOUNCING NEW OWNERSHIP BY CEO, ERIC ROUNTREE

I am pleased to announce that I have bought our business from private equity.  Our legal name is the same as our old name, New London Communications, LLC. But don’t worry, our clients and friends can still call us “New London.” We have survived many...

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The Impact of Cross Media Campaigns

Recently, a client was seeking to improve traffic on their website prior to launching an ecommerce site in the new year.  They wanted to encourage clients to purchase items from their online store. We brainstormed ideas and landed on beginning their strategy with an...

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What Do Haircuts and Die Cuts Have in Common?

OK, I admit it. I don’t go to a fancy salon to get my hair cut. I  visit one of those walk-in places that charges under $20, and I take my chances on who will be available to cut my hair. Lucky for me, I have short, straight hair that pretty much does what I want it...

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How to Find the Right Printing Recipe

In our previous article, Recipe for Quality Printing, we discussed technology and capability – and how to determine your next production method. The easiest way to determine the best recipe for your next printing project is to speak with the Chef -or in this...

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5 MORE POPULAR PROMOTIONAL PRODUCTS

In our previous post, 5 Promotional Products to Give You The Advantage, Larry explained the value of utilizing promotional products in your advertising and marketing strategies. The right promotional product can expand awareness of your company, brand and products to...

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DYE SUBLIMATION

Versatility is Dye Sublimation’s greatest advantage for printers and marketers.  First, lets discuss what Dye Sublimation is. Dye Sublimation is the process of printing specialized inks onto a special paper (we call this a substrate). Then we “transfer ”...

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