THE BLOG

How to Effectively Use Tradeshow Promotional Products

When used effectively, tradeshow promotional products serve as valuable marketing tools to increase booth traffic and maximize results. Following are tips on how to use promotional giveaways to enhance impact, lead generation, and sales when you exhibit at shows....

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7 Key Components for a Successful Print Quote

While you’re busy planning your next print job do you know all the details we, as your printer, need to get you an accurate quote? We know that a lot of times you lean on our expertise to help you figure out how to execute your great idea and we love when that...

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5 Tips for Making a Pocket Folder “POP”

Arguably one of the most functional of all printed marketing solutions is the pocket folder. They are the perfect solution for collecting, organizing and presenting marketing collateral and almost every business in every industry used a pocket folder at one time or...

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Branding Considerations: Have you thought of all the details?

Things to consider when creating or “re-creating” a BRAND… not a logo a brand. What’s the difference? The logo is just the tip of the iceberg when it comes to your company’s branding. Brand refers to all the customer touch-points – any printed collateral (pocket...

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“Which Font Should We Choose for Our Project?”

This is a common question we hear from clients today. Within this article are a few tips and resources to help you determine the right font for your project. “90% of design is typography. And the other 90% is whitespace.” – Jeffrey Zeldman, “The Year...

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The Importance of Proofing in the Printing Process

Proof your printing project?  Who has time for that? Well, you do, that’s who!  It might just be the most important part of the project. We are all busy. At New London, we get it.  Deadlines sneak up, we become overloaded on other important projects, and everyone is...

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Deliver Unique (Haptic) Experiences with Printed Marketing

Experiences from unique printed marketing campaigns & collateral are more powerful, & long-lasting,  than digital impressions. Whenever your team begins planning your next company marketing project, don’t forget the printed collateral!  Printed campaign...

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