DOES YOUR OFFICE ENVIRONMENT COMMUNICATE THE MESSAGE YOU INTEND?
At New London, we continually update our office environment to display new and exciting products. In our lobby, shown above, and our break room, shown below, we’ve applied custom wall paper to the walls. Likewise, we showcase products we design and produce in-house as wall art throughout our halls and common areas.
We invite customers and vendor partners to tour our facility! You’ll see first-hand examples of digitally-printed custom wallpaper, removable wall vinyl and floor graphics, window and wall graphics, and more!
THE PHYSICAL ENVIRONMENT OF YOUR WORKPLACE SENDS A MESSAGE.
WHAT IS YOUR MESSAGE?
Environmental branding is the process of marketing which communicates a brand’s message in a three-dimensional way, creating an experience. Use space as a physical embodiment of your brand to create your own “brand space.”
You can also achieve environmental branding utilizing architecture, lighting, graphics, and interior design within spaces such as the entryway, break rooms, hallways, offices, and even your copy room! YOUR FACILITIES PROVIDE CUSTOMERS & EMPLOYEES WITH THE PHYSICAL EXPERIENCE OF YOUR BRAND.
New organizations can struggle defining their brand and developing credibility. Professionally designed experiences deliver unique insights into your company for customers visiting your location. Demonstrate the quality of your work by displaying it in a unique way throughout your building.
Regardless of age, companies can stage experiences whenever they engage customers and employees in a personal and memorable way. Companies striving to break away from the pack can take a huge leap forward by modifying their physical space.
B2B HAS MADE THE LEAP TOWARD USING “EXPERIENCES” AS A BRAND-BUILDING TOOL.
Some of the benefits of a branded environment includes improving your brand recognition and positioning, differentiation from competitors and a perceived increase in value from investors.
Internally, benefits can include higher employee satisfaction and retention rates, improved productivity and a better understanding of your organization’s mission, vision and values. Need assistance creating an uplifting brand experience for your office from an expert you can trust? Do you want to create a custom wallpaper for your home or office?
Contact us for a complimentary consultation today and let’s discuss the possibilities!
The way marketing materials are produced and delivered has changed dramatically in the past few decades. The digital age has brought us cool options like on-demand variable data printing and cross-media marketing.
But some things haven’t changed, like the need for great creative and an acute attention to detail.