Definition of Cross Media

A cross-media campaign combines print, e-mail, the Web, personalized URLs (PURLs), QR codes, mobile and/or social media on a one-to-one basis and provides multiple opportunities to reach every recipient. It delivers relevant content and a call to action through multiple channels simultaneously as an integrated campaign. This type of marketing can be very helpful because it can provide a company or organization with an increased return on investment (ROI), more opportunities to interact with audiences, greater response rates and the ability to view customer responses and create a database in real time. The key elements of any well-integrated campaign are audience, media and message. The best channels to use vary depending on audience demographics and the campaign message. 

  • Enhance your Direct Marketing Campaigns with PURLs
  • Personalize Communications on a 1:1 basis
  • Bridge your Print and Digital Channels
  • Provide an Effective Response option for your Email Campaigns
  • Automate Follow-ups and Nurture Communications
  • Track every recipient action (or inaction)
  • Boost Response Rates